HOW IT WORKS

EarthPercent gives opportunities for those across the music industry to raise vital funds for the planet.

We invite the industry to pledge ongoing donations or to raise funds through the existing mechanisms within music and through innovative fundraising campaigns. We use 100% of funds raised from artists and brands to power our Grant Giving programme, ensuring that impactful organizations receive the necessary resources to drive positive change.

THE Core % MODEL

EARTHPERCENT HELPS ARTISTS AND MUSIC-RELATED ORGANISATIONS TO PLEDGE A SMALL PERCENTAGE OF THEIR INCOME TO CLIMATE CAUSES 

Funds collected are distributed to the most impactful organisations addressing the climate and biodiversity emergency.

We’ve also made it really easy for anyone in music to make a difference through a number of simple but impactful solutions across the five key sources of revenue; live, recording, songwriting/publishing, merchandising and brand sponsorship.

  • We work directly with touring artists so they can contribute a percentage of their live revenue automated via their booking agent or accountant. Artists like James, Ricardo Villalobos, Peach, Nick Mulvey, Aurora, Franc Moody, Shanti Celeste, Jack Johnson, Sam Lee and Louis VI work with us in this way. Others, such as Sam Ryder or Hot Chip, have generously offered a one-off live show with the planet as beneficiary.

    Festivals, agents and promoters are also playing their part. AVA, Love International, We Out Here, Lost Village, MUTEK, Amigas, Bird on the Wire, PURE Represents, Poly Agency and many others have all joined EarthPercent to fund climate action via their shows and events.

  • We are supported by distributors who contribute a % of their income, inviting artists and labels to join them.

    Our work to generate royalties that can help invest in the future of our planet have also led us to innovate new campaigns. In honour of Earth Day ‘22 and ‘23, we collaborated with renowned artists to release exclusive music on a digital compilation via Bandcamp and on a new form of bioplastic Evovinyl available on our store.

    On Earth Day 2024, we’re proud to be part of the Sounds Right campaign making NATURE an official artist for the first time.

  • Launched in 2023, ‘The Earth As Your Co-Writer’ allows artists to directly credit The Earth in their new compositions. From lifting birdsong to a soothing river flow, our planet is perhaps our most sampled resource. ‘The Earth As Your Co-Writer’ acknowledges our planet’s natural influences, crediting it with copyright royalties. Our pilot scheme includes artists Aurora, Fraser T Smith, Laura Misch, Cosmo Sheldrake, Donna Grantis, Erland Cooper and others.

    Songwriters can also support ‘The Earth As Your Co-Writer’ from their existing back catalogue, either via a letter of direction or direct donation. Get in touch with us to find out more.

  • Merchandise is a vital income stream for artists, but creating sought-after items can also prove to be a challenge for sustainability.. We’re working with the industry’s merch partners to support essential innovation, strengthening the relationship of artists between both their fans and the planet.

    Artists including Jacob Collier and The National have already incorporated a share for the Earth out of their merchandise revenue. We’re collaborating with BSI Merchandise, Everpress and Hawkr to explore what a more planet-positive approach to merchandise could look like.

  • Auctions

    EarthPercent has partnered with historic auction house Bonhams London to harness the generous donations of artists passionate about the planet. This includes The Cure’s Robert Smith and Gorillaz donation of a unique, customised guitar, raising over £35,000, and the sale of ‘Quiet Box’ by Hannah Marshall.

    Corporate Fundraising

    Organisations and individuals can easily choose EarthPercent as their chosen charity for fundraising. Warner Music UK selected EarthPercent as their charity of the year in 2023. Hylo Athletics challenged themselves with four ultra-marathons to raise funds.

    One-off or Direct Debit Donations

    Any musicians, organisations or members of the public can choose to make one-off or regular donations to EarthPercent at any time. Just click here.

    Founding Donors

    Becoming a ‘Founding Donor’ means you can support EarthPercent’s operations and help us invest organisations tackling the climate emergency. More info here.

WE WORK WITH EXPERTS

100% of donations from artists go into our Grant Giving Fund, ready to be redistributed to the most impactful organisations addressing the climate and biodiversity crisis. Every grant we make is vetted by our Expert Advisory Panels: an international, multidisciplinary, multi-generational, and diverse group of scientists, academic researchers, economists, climate communicators, youth activists, community organisers and policy makers.

TO fund 5 key action areas

1. Greening the music industrY

2. Just Energy Transition

3. Climate justice

4. Legal and policy change

5. Protecting nature

  • We’re focused on getting resources where they are most needed

Our Campaigns

EARTH DAY

  • In 2022, we launched our first global fundraising campaign on Earth Day with 123 musicians donating an exclusive or unreleased track for a digital compilation on Bandcamp.

    In 2023, we hosted another EarthPercent x Earth Day campaign, this time including 3 limited edition releases on Evovinyl alongside the digital compilation.

THE EARTH AS YOUR COWRITER

  • In Feb 2023, we announced the pilot of a groundbreaking initiative to adopt the construct of the Earth as a songwriter and legal beneficiary of music royalties. 'The Earth As Your Co-writer' enables songwriters to identify our planet as a co-writer and in doing so help raise funds for climate justice and environmental organisations.

SOUNDS RIGHT

  • Sounds Right is a global music initiative from the Museum for the UN – UN Live, developed and delivered in close partnership with EarthPercent and musicians, creatives, nature sound recordists, conservationists, and organisations from across the globe. Read how EarthPercent help govern the Sounds Right Conservation fund here.

HAAi • Hania Rani • Hannah Peel • Helen Ganya • Hinako Omori • Hodge • Holly Humberstone • Holy Fuck • Honeyglaze • Hot Chip • House of Hackney • Ichiko Aoba • IMS • ISHA • Isobel Waller-Bridge • ISYLA • Jack Johnson • Jacob Collier • James • JARV IS • Jemima Coulter • Joe Hertz • Joep Beving • John Webb • JOsey Rebelle • Joy Anonymous • Joycut • Julia Holter • Kaitlyn Aurelia Smith • Kasra V • Lanterns On The Lake • Laura Misch • Laurence Guy • LETI • Lily Moore • Limbo Music • Lime Garden • Linecheck • Lola Kirke • Lost Favourite Records • Lost Village Festival • Love International • Love Saves the Day • Lutalo • Machine Drum • Mandy, Indiana • Marcus Lyon • Mari Kalkun • Martyn • MASSEY • Matt Black • Matthew and the Atlas • Medicine Festival • Mehmet Aslan • Metronomy • Michał Milczarek • Michael Stipe • Michel Banabila • Moby • Modern Biology • Monte • Mount Kimbie • Mr Bruce • Murkage Dave • Mutek Mexico • Mutek Montreal • Mystery Jets • Myune • Natural Symphony • Neon Festival • Nick Mulvey • Nile Rodgers • Nothing But Thieves • NYX electronic drone choir • Odyssee • OK Williams • Olivia Reid •

HAAi • Hania Rani • Hannah Peel • Helen Ganya • Hinako Omori • Hodge • Holly Humberstone • Holy Fuck • Honeyglaze • Hot Chip • House of Hackney • Ichiko Aoba • IMS • ISHA • Isobel Waller-Bridge • ISYLA • Jack Johnson • Jacob Collier • James • JARV IS • Jemima Coulter • Joe Hertz • Joep Beving • John Webb • JOsey Rebelle • Joy Anonymous • Joycut • Julia Holter • Kaitlyn Aurelia Smith • Kasra V • Lanterns On The Lake • Laura Misch • Laurence Guy • LETI • Lily Moore • Limbo Music • Lime Garden • Linecheck • Lola Kirke • Lost Favourite Records • Lost Village Festival • Love International • Love Saves the Day • Lutalo • Machine Drum • Mandy, Indiana • Marcus Lyon • Mari Kalkun • Martyn • MASSEY • Matt Black • Matthew and the Atlas • Medicine Festival • Mehmet Aslan • Metronomy • Michał Milczarek • Michael Stipe • Michel Banabila • Moby • Modern Biology • Monte • Mount Kimbie • Mr Bruce • Murkage Dave • Mutek Mexico • Mutek Montreal • Mystery Jets • Myune • Natural Symphony • Neon Festival • Nick Mulvey • Nile Rodgers • Nothing But Thieves • NYX electronic drone choir • Odyssee • OK Williams • Olivia Reid •

A State of Flo • Adonis • Alfie Templeman • Amigas • Amirali • Andre Corea • Andree Martis • Anna B Savage • Anna Calvi • Auntie Flo • AURORA • AVA Festival • AVAWAVES • Awkward Moments • Bad Sounds • Bake • Ballsy • Balmorhea • Big Thief • Billy Lockett • Biophonica • Bird on the Wire • Blue Earth Summit • Brian Eno • Bring Me The Horizon • Brooke Annibale • Cambridge Audio • Chvrches • Ciaran Austin • Club Fitness • Coldcut • Coldplay • Colin Newman • Cosmic Pineapple • Cosmo Sheldrake • Courtney Marie Andrews • Crack Magazine • Crispin Hunt • Damien Dempsey • DARGZ • De Moi • Death Cab for Cutie • Declan Mckenna • Donna Grantis • Dream Crease • Dry Cleaning • Dylan Henner • El Buho • Elder Island • Emel • Emeli Sande • Emilia Vancini • English Teacher • Erland Cooper • Federico Albanese • fer • Fink • Finneas • Fito Paez • Flower Face • Focusrite • Forwards Festival • Future Music Forum • Franc Moody • Frank Wiedemann • Fred Again • Future Utopia (Fraser T Smith) • Gabrielle Aplin • Get Physical Music • Gigi Masin • Gozo Festival •

A State of Flo • Adonis • Alfie Templeman • Amigas • Amirali • Andre Corea • Andree Martis • Anna B Savage • Anna Calvi • Auntie Flo • AURORA • AVA Festival • AVAWAVES • Awkward Moments • Bad Sounds • Bake • Ballsy • Balmorhea • Big Thief • Billy Lockett • Biophonica • Bird on the Wire • Blue Earth Summit • Brian Eno • Bring Me The Horizon • Brooke Annibale • Cambridge Audio • Chvrches • Ciaran Austin • Club Fitness • Coldcut • Coldplay • Colin Newman • Cosmic Pineapple • Cosmo Sheldrake • Courtney Marie Andrews • Crack Magazine • Crispin Hunt • Damien Dempsey • DARGZ • De Moi • Death Cab for Cutie • Declan Mckenna • Donna Grantis • Dream Crease • Dry Cleaning • Dylan Henner • El Buho • Elder Island • Emel • Emeli Sande • Emilia Vancini • English Teacher • Erland Cooper • Federico Albanese • fer • Fink • Finneas • Fito Paez • Flower Face • Focusrite • Forwards Festival • Future Music Forum • Franc Moody • Frank Wiedemann • Fred Again • Future Utopia (Fraser T Smith) • Gabrielle Aplin • Get Physical Music • Gigi Masin • Gozo Festival •

Oracle Sisters • Orlando Weeks • Paul McDonald • Paul Stolper Gallery • Peach • Penguin Cafe • Percolate • Pete Tong • Peverlist • Peter Gabriel • Pioneer • Pixx • POLY Agency • Poppy Ackroyd • Prima Queen • Primal Gathering • PURE Represents • Randy Greif • Real World Studios • Ricardo Villalobos • Rodrigo Y Gabriela • Root Creative • Roscius • Rostam • Runciman Charitable Trust • Ry X • S. Carey • Sam Lee • Say She She • Seb Wildblood • Sophia Space Agency • Squirrel Flower • Ssega Kiwanuka (Love Ssega) • Steve Mason • Swedish House Mafia • Swell Studio • Talk Show • Tam Lin • Tambourhinoceros • Tapir! • The Album Leaf • The Big Moon • The Black Chapel Collective • The Listening Planet • The Money Trench • The O2 • The Subways • The Weather Station • Tiny Leaves • Tom VR • Tom Walker • Transgressive • Tree Adams • Tusks • Unai • United Freedom Collective • Victoria Canal • Violet Skies • Vril • Warmduscher • Warner Music Group UK • Waterworks • Waves Rush In • Wayne Snow • We Are Giant • We Out Here Festival • Weval • Wide Awake Festival • Yemanjo •

Oracle Sisters • Orlando Weeks • Paul McDonald • Paul Stolper Gallery • Peach • Penguin Cafe • Percolate • Pete Tong • Peverlist • Peter Gabriel • Pioneer • Pixx • POLY Agency • Poppy Ackroyd • Prima Queen • Primal Gathering • PURE Represents • Randy Greif • Real World Studios • Ricardo Villalobos • Rodrigo Y Gabriela • Root Creative • Roscius • Rostam • Runciman Charitable Trust • Ry X • S. Carey • Sam Lee • Say She She • Seb Wildblood • Sophia Space Agency • Squirrel Flower • Ssega Kiwanuka (Love Ssega) • Steve Mason • Swedish House Mafia • Swell Studio • Talk Show • Tam Lin • Tambourhinoceros • Tapir! • The Album Leaf • The Big Moon • The Black Chapel Collective • The Listening Planet • The Money Trench • The O2 • The Subways • The Weather Station • Tiny Leaves • Tom VR • Tom Walker • Transgressive • Tree Adams • Tusks • Unai • United Freedom Collective • Victoria Canal • Violet Skies • Vril • Warmduscher • Warner Music Group UK • Waterworks • Waves Rush In • Wayne Snow • We Are Giant • We Out Here Festival • Weval • Wide Awake Festival • Yemanjo •

LET’S COLLABORATE AND RAISE MONEY FOR THE PLANET

Get in touch with us